EPISODE SIXTEEN: Fiona Scotney
The Art of Professionalism: Elevating Your Artistic Presence
Welcome to The Art of Making Art Podcast, where we delve into the nuances of the artistic journey, from studio practices to professional development. Hosted by Christina Lowry, a visual artist based in Logan Brisbane, this platform offers invaluable insights into the art world. In a recent episode, Christina, along with her identical twin sister Fiona Scott, discussed how artists can enhance their professional presence. Here’s a comprehensive look at their conversation, providing actionable advice for artists at any stage of their career.
The Importance of Professionalism in the Art World
For many artists, professionalism is a pivotal yet challenging aspect to master. It encompasses more than just the quality of work; it involves how you present yourself, how cohesive your personal brand appears online, and how strategically you position yourself within your network.
Key Steps to Building Your Professional Presence
1. Consistent Online Identity Have you checked if your handles and email address align across platforms? Consistency is key in establishing a recognizable brand. Ensure your professional headshot is uniform across profiles to create a cohesive and recognizable image.
2. Invest in Professional Headshots Professional headshots aren’t just a luxury; they’re an essential investment. Your photo conveys your brand and aesthetic. Consider how you want to be perceived and what images best reflect your personal style and message.
3. Create an Impactful Website Every artist should have a hub for their work. Your website is a professional home that should include your portfolio, CV, and contact information. Platforms like Squarespace offer user-friendly templates to get started.
4. Leverage Social Media Social media is not just for sharing personal updates; it’s a powerful tool for showcasing your art. Christina suggests using platforms like Instagram for visual portfolios, with content that stays true to your artistic voice. Keep a personal account separate if you wish to share more personal life aspects.
5. Don’t Underestimate LinkedIn Often overlooked by artists, LinkedIn can significantly boost your professional visibility. It’s a powerful networking tool that helps in brand-building and visibility. Utilize it to connect with potential collaborators, curators, and buyers.
6. Network Intentionally Show up at exhibitions, join local art groups, and maintain relationships with key figures in your industry such as curators and art writers. Building a professional community is integral to your success as an artist.
7. Enhance Your Storytelling Being an artist means you have a unique story. Make sure your narrative is clear and consistent across all platforms. Whether through your website, Instagram posts, or newsletters, your unique value proposition should always shine.
Homework to Kickstart Your Professional Journey
Visual Research: Observe which artists are successfully conveying their brand online. What works for them? What doesn’t? -
Self-Audit: Review your current profiles and online presence. Are your images, handles, and accounts reflective of your professional vision? -
Headshot Preparation: Plan to acquire professional headshots. Whether through barter, self-portraits, or a professional photographer, ensure your images reflect your artistic style. Christina and Fiona emphasize the value of showing up consistently, knowing and trusting your unique brand, and fostering a sense of belonging within your community.
Whether you're just starting or already mid-career, these steps can elevate your professional image and ensure your work receives the recognition it deserves.
For more insightful discussions and to connect professionally, consider reaching out to Fiona at her website Scotney Creative Solutions for a LinkedIn profile review. And finally, embrace every step of this journey, knowing that professionalism is as much a part of your artistry as the work you create in your studio.
Happy creating!
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FREE Porcelain Skull Workshop at @metroarts
Please join me for a free drop-in workshop at Metro Arts (West End) on Saturday the 10th of May from 10:00 am to 2:00 pm.
I am researching endangered and vulnerable birds as part of a community project for an exhibition at Logan Art Gallery in July.
You’re invited to contribute to an installation by creating a porcelain bird skull with me and donating it to the project to be exhibited.
No prior experience is required. No need to RSVP. Just drop in and make one or many!
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Ready for a LinkedIn review, or to get started with LinkedIn? Contact Fiona.